This means that Instagram marketers need to be on their toes, ready to adapt to whatever new feature or algorithm change that Instagram decides to introduce. They create and forecast aesthetic and technology trends, making sure that they’re keeping their users happy and engaged. Instagram – as a company and an app – is always on the cutting edge. This doesn’t mean your job is over.Īs a social media manager, you must be prepared for change. You’ve been using it for a few months, maybe a year, and it’s going well so far. So you have an Instagram Grid Layout in place. Depending on the complexity of your approach, you might need to schedule posts in batches to avoid throwing off the consistency of your Color-Based Instagram Grid Layout.This can sometimes be mitigated with careful Grid planning, but it’s an additional task nonetheless! Quality content that fits your business objectives but doesn’t match your color palette will stick out like a sore thumb.User-generated content might not fit organically into your feed if it doesn’t match your color palette.If you don’t sell a lifestyle product, or if you’re in the B2B vertical, an Instagram Grid strategy that is heavily reliant on colors might be outside of your brand identity.It’s an extremely flexible system for marketers who find themselves having to generate or delete content on the fly. It is arguably the easiest way to create a unified feel for a Grid, as the only requirement is to follow the color guidelines you put in place yourself. Virtually any account can take advantage of the Color-Based Instagram Grid layout. HeyOrca also comes with an Instagram Grid Preview tool that lets you and your clients see exactly how scheduled posts will appear on your client’s Grid and drag & drop posts to produce the perfect Instagram Grid Layout. Similarly, if you need the flexibility to occasionally delete posts, a highly structured Instagram Grid layout may not work for you.ĭid you know? HeyOrca’s social media calendar tool for agencies lets you schedule and publish posts directly to Instagram? Some Grid layouts dictate how frequently you post, and what content is posted. You can design a beautiful Instagram Grid, but if it’s not serving a purpose, what’s the point?įinally, keep in mind your social media posting schedule. It should also focus on photos: what color tones, layouts and angles are used? Are your photos busy or minimalist?īut it’s not just about brand identity – we suggest approaching your grid layout selection with your social media business objectives in mind. If you haven’t already, we suggest developing a brand guide that clearly and specifically describes your brand colors, fonts, and text. No grid system is strong enough to support a brand that uses inconsistent imagery, colors, content and branding. Although IG Grids are an excellent way of communicating what your brand is about, it’s essential that your account has a developed brand identity.

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